PANINO GIUSTO RESTAURANT
Italy, California, Hong Kong
Head of Project:
2015 / 2017
International expansion of an Italian restaurant chain, including the opening of 10 restaurants, within a period of two years, in Europe, Asia and North America.
The main idea, from the beginning of the concept to the final interior design project, was to create a restaurant ambience where customers could sense the history and essence of Panino Giusto upon entering the restaurant.
We wanted to create a parallelism between the history of Panino Giusto and the history of Milanese design, by using elements of the Italian-Milanese architecture and design period from the 50’s, 60’s and 70’ (Albini, Gio Ponti, Castiglioni, Caccia Dominioni, Vico Magistretti), whom we have grouped due to their use of the colors of Panino Giusto: greens, reds and beige-creamy tones.